In order to create a favorable investment environment and to encourage overseas firms to invest in China, since the year of 1979 the Chinese government has gradually set up a relatively complete legal system.
In 2010, Yishang Youyi has set their philosophic marketing idea of "there is nothing impossible but unthinkable", brought out the marketing thought of "fighting for the best, doing as the unique, grasping the height and finding the feeling" and the omnidirectional and large scaled marketing strategy of "sales of the midseason and connotation of the off-season".
