YADU becomes Beijing Olympics Air Humidifier & Purifier Exclusive Supplier
(BOCOG)
Updated: 2006-05-11 17:11 The Beijing 2008 Olympic Games Sponsorship Program consists of three tiers --
Partners, Sponsors and Suppliers, the last of which are further classified into
"Exclusive Suppliers" and "Suppliers." An Exclusive Supplier is defined as the
only sponsoring company in a product or service category and enjoys exclusive
marketing rights within that category; a supplier refers to a sponsor company
sharing exclusive marketing rights with one or more companies within its
category.
Since the Beijing 2008 Olympic Marketing Plan was launched on September 1,
2003, 11 enterprises namely Bank of China, China Network, Sinopec, CNPC, China
Mobile, Volkswagen (China), adidas, Johnson & Johnson, Air China, PICC
P&C and State Grid have been selected as Beijing 2008 Partners; 9 Beijing
2008 Sponsors announced to date are UPS, Haier, Budweiser, SOHU, Yili, Tsingtao
Beer, Yanjing Beer, BHP Billiton and Heng Yuan Xiang; 4 exclusive suppliers
selected are Mengna, Beifa Group, Vantage and YADU.
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