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The winners of China's 2010 CCTV Sports Personality of the Year:
Best male athlete of the year: Lin Dan, Badminton
Best female athlete of the year: Wang Meng, Short track speed-skating
Best rookie of the year: Sun Yang, Swimming
Best pair of the year: Shen Xue/Zhao Hongbo, Figure skating
Best coach of the year: Li Yan, Short track speed-skating
Best team of the year: Chinese short track speed-skating team, Short track speed-skating
Best non-Olympic athlete of the year: Hou Yifan, Chess
Sports special contribution of the year: Director team of Guangzhou Asian Games opening and closing ceremonies
Judging Committee's special award: People's Liberation Army military pentathlon team, pentathlon
Sports spirit for disabled athlete of the year: Chinese female goalball team, Goalball
Sports spirit for non-athlete of the year: Tagou Wushu school, Guangzhou Asian Games opening ceremony perfroming team.