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Tiger, Nike to launch 'Make it Matter' Tour

(China Daily)
Updated: 2011-03-31 07:57
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BEIJING - Fresh off the Masters tournament, Nike Golf and Tiger Woods will team up to launch the inaugural Nike Golf "Make it Matter" Tour in China and South Korea from April 12 - 14.

The Nike "Make It Matter" Tour aims to illuminate the sport of golf in Asia among youngsters, golf fans and aspiring athletes alike - all through the insights shared by Woods as it relates to golf, including athletic training, practicing, preparing for competition and product innovation.

"Our goal with this tour is to combine the enormous popularity of Tiger as a global iconic athlete with the strength of the Nike brand in Asia and around the world to excite, attract and inspire golfers of all ages," said Cindy Davis, president of Nike Golf.

"We believe that teaming with Tiger to shine a light on golf in China and Korea will have a meaningful impact on a region that is playing a critical role in the growth of our sport."

The tour will start in Shenzhen (April 12), then move on to Beijing (April 13) and Seoul, South Korea (April 14).

Meantime, Woods will open clinics for young people, and provide insights into his training regimen.

China Daily

(China Daily 03/31/2011 page22)