Tencent takes center court at NBA All-Star 2015

NBA China CEO David Shoemaker, NBA Commissioner Adam Silver, Martin Lau, President of Tencent and SY Lau, President of Online Media Group, Tencent, pose at a ceremony at center court of Barclays Center before the tip-off of the NBA All-Star Saturday Night in Brooklyn, New York on Sunday. Photo provided to chinadaily.com.cn

NEW YORK - During a ceremony at center court of Barclays Center, NBA Commissioner Adam Silver and Tencent President Martin Lau today celebrated the groundbreaking partnership that has made Tencent the NBA's exclusive official digital partner in China.

Silver presented Lau with an All-Star jersey and in return received Tencent mascot figurine from Mr. Lau at center court before the tip-off of State Farm All-Star Saturday Night, which featured the Sprite® Slam Dunk, Foot Locker Three-Point Contest, Taco Bell® Skills Challenge and Degree® Shooting Stars. Some of the league's top players headline this year's participants, including Stephen Curry, the leading vote-getter in NBA All-Star Balloting 2015 presented by Sprint, as well as fellow All-Stars Chris Bosh, James Harden, Kyrie Irving, Kyle Lowry, Paul Millsap, Jeff Teague, Klay Thompson, and Russell Westbrook.

NBA and Tencent announced the league's largest international digital partnership on Jan. 29, 2015. Under the agreement, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights to hundreds of millions of daily users across Tencent platforms. The new partnership will be effective on July 1, 2015.