Sports / Basketball

NBA Global Games China 2015 attracts record partner roster

(chinadaily.com.cn) Updated: 2015-09-25 15:57

- Master Kong to serve as presenting partner -

- Fans can win game tickets and NBA prizes through partner events and promotions -

NBA China announced today a record 15 marketing and promotional partners for NBA Global Games China 2015 presented by Master Kong: Master Kong, adidas, American Airlines, CLEAR, Gatorade, Greenland Financial, Harbin Beer, Harman International, Marriott International, Inc., Mengniu, NBA2K, Nissan, SAP, Tencent, and ZTE Mobile.

The games feature the Charlotte Hornets and Los Angeles Clippers playing two preseason matchups in Shenzhen on Oct. 11 and Shanghai on Oct. 14.

In the lead-up to the games, NBA China and its partners will conduct a variety of events, consumer promotions and sweepstakeswhere fans can win game tickets,NBA prizes, player autographed merchandise, andthe chance to meet and greetNBA players and legends. Partners will also engage fans attending the games through a series of oncourt and concourse activations.

In addition to the two games, NBA China will host its fourth consecutive NBA Fan Appreciation Day presented by Nissan to thank fans for their support of NBA Global Games China. The free event, which takes place Oct. 13 at the Oriental Sports Center, will give thousands of fans the opportunity to watch the Clippers and the Hornets participate in drills and interactive games.

Below are highlights of each partner's efforts:

Master Kong

• Master Kong will present halftime performance, host interactive games and display products on the concourse

• Master Kong is a partner ofthe NBA Cares Legacy Project in Shenzhen and NBA Cares Basketball Clinic in Shanghai

adidas

• adidas will engage fans with oncourt activations and offer NBA Global Games gear at special in-arena NBA Store booths

American Airlines

• American Airlines will host interactive games on the concourse and launch NBA Global Games-themed digital campaigns to give fans the opportunity to win game tickets, NBA prizes, and American Airlines plane tickets and loyalty miles

CLEAR

• Fans will have the opportunity to meet an NBA player at the "CLEAR Road Show" in Shanghai Oct. 12

• CLEAR will host "CLEAR Dance Cam" to engage fans during the games and launchNBA-themed e-commerce promotions to give fans the opportunity to win NBA prizes

Gatorade

• Gatorade's "Shoot For a Million" half-court shooting contest will provide six contestants a chance to win one million RMB during the game in Shanghai

• Gatorade will also host interactive games and display products on the concourse during games

Greenland Financial

• Greenland Financial will conduct a sweepstakesfor fans to win game tickets

Harbin Beer

• Harbin Beer will host game viewing parties in Guangzhou and Shantou, conduct retail promotions in select markets to give fans the opportunity to win game tickets, conduct interactive games and display products on the concourse

Harman International

• HarmanInternational will launch NBA Global Games-themed sweepstakes on social media to give fans the opportunity to win game tickets and gifts with the purchase of select JBL products

Marriott International, Inc.,

• Marriott will engage fans with oncourt activations andinteractive gameson the concourse

• Marriott will also host a meet and greet withan NBA legend for its Marriott Rewards Elite members in Shenzhen and Shanghai

Mengniu

• Mengniu will launch 600 million Clippers and Hornets-themed product packages nationwide

• Mengniu will also host interactive games,display products on the concourse, andhas launched instore and online sweepstakes for fans to win game tickets

NBA2K

• NBA2K will host oncourt activations and interactive games on the concourse

Nissan

• Nissan will present Fan Appreciation Day to give fans the opportunity to watch the Clippers and Hornets participate in basketball drills and interactive games

• Nissanis a partner of the NBA Cares Legacy Project in Shenzhen and NBA Cares Basketball Clinic in Shanghai

• Nissan will host oncourt activations and showcase its cars on the concourse

SAP

• SAP is a partner of the NBA Cares Legacy Project in Shenzhen

• SAP will highlight the power of NBA.com/Stats through digital and social media campaigns and engage fans with giveaways during the games

Tencent

• The official NBA Global Games China 2015 site and mobile mini-site hosted by Tencent will provide fans with the most up-to-date newsonthe teams, help fans connect and interact with each other, and offer the chance to win game tickets through sweepstakes

• Tencent's mascot "The Penguin" will perform with Hornets mascot "Hugo" during the games

• Tencent will showcase Tencent and NBA mobile products throughout the arena and provide fans with an interactive experience during the games via Tencent WeChat Shake

ZTE Mobile

• ZTE will host oncourt interactions to give fans the opportunity to win its latest mobile handsets, host interactive games and display products on the concourse

The Los Angeles Clippers and the Charlotte Hornets will play the NBA's first game ever in Shenzhen when they meet Oct. 11 at 1:30 pm at the Shenzhen Universiade Center, followed by a rematch in Shanghai Oct. 14 at 8:00 pm at the Mercedes-Benz Arena.

In 2004 the NBAbecame the first American professional sports league to compete in China with two exhibition games between the Houston Rockets and the Sacramento Kings in Shanghai and Beijing. Following NBA Global Games China 2015, the NBA will have played 20 games in Greater China since 2004. The NBA is the most popular sports league in China, and basketball is the nation's number one team sport, with 300 million people playing the game.

For information on NBA Global Games China 2015, please visit china.nba.com/globalgames.

Most Popular
What's Hot
Highlights
Special