Personal style without barriers

Andaz Shanghai offers guests a refreshing take on the boutique lifestyle hotel, reports Tang Zhihao in Shanghai.

Andaz Shanghai, in Xintiandi, a lifestyle hotel belonging to the Hyatt chain, has become a preferred boutique hotel choice in China, especially among local Shanghainese.

Boutique hotels have risen in popularity to meet the needs of an increasing number of sophisticated guests who are more comfortable with a less-traditional stylish hotel experience. The growing maturity and sophistication of the Chinese market has further helped to drive the desire among Chinese consumers for a more personalized hospitality experience.

"We have seen our business grow year-on-year thanks to the prestigious events held in our hotel," says Robert Hamer, the general manager of Andaz Shanghai, who was appointed this April.

Hamer says that Andaz offers the "unique, local feel" of an independent hotel with the power of the Hyatt brand behind it - delivering consistent guest experiences - and offering a refreshing take on a boutique lifestyle hotel.

Andaz, which means "personal style" in Urdu, encapsulates the essence of the brand's philosophy that respects and caters to guests' personal style and preference. The brand was established in 2007, with Andaz Liverpool Street in London as the inaugural hotel.