Beijing targets US basketball fans

Andrew Gomez receives his big prize from Wang Yue (left)and Yang Song. [Photo provided to China Daily]

"It's more like a tour invitation from Beijing than a promotion. Sports fans get to know more about the ancient city. Another goal of our promotional trip is to learn something about the NBA's promotional model. They are very successful and very good at marketing and we would like to learn from them."

A large number of international tourists are serviced by China CYTS Tours. This is why its vice-president, Guo Xiaodong, was part of the delegation. "We hope to spotlight Beijing's unique culture to the US and to help us to better provide inbound tourism services," Guo says.

Yang Song says that showcasing Chinese elements during a popular NBA game is an effective strategy for BMCTD to promote Beijing.

"I believe this kind of promotional activity will also help the American people to better understand China and Chinese culture, and we also welcome US cities to promote themselves as travel destinations for the people of China," Yang says.

According to Wang, Beijing has two advantages - many scenic and cultural heritage spots and a booming economy - both key factors in the development of a tourism industry.

After the success of the 2008 Summer Olympic Games, Beijing and Zhangjiakou have been in the process of applying to host the 2022 Winter Olympic Games.

"If the application is approved, it will surely boost the tourism of Beijing and its surrounding cities such as Zhangjiakou and Tianjin," Wang says.

Besides its six world cultural heritage sites, Beijing also boasts world-class stadiums, golf courses and ski fields. The capital hosts some of the world's top sports events every year, such as the Beijing International Marathon and the China Open tennis tournament.