Shaanxi highlights its natural attractions
Promotions
To promote Shaanxi's image on the global stage, the Shaanxi provincial government has organized a series of events and advertised in foreign markets.
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On May 19, 2014, the local tourism bureau invited scholars and celebrities from home and abroad to Shaanxi to hold a dialogue on the topic of Silk Road culture, which attracted more than 40 media outlets to report the event.
In addition, the Shaanxi government has arranged for officials to participate in international tourism shows every year. So far, representatives have been to countries such as the United States and South Korea to promote local tourism.
The Shaanxi government is also using social media such as Facebook, Twitter and YouTube to communicate with tourists from all over the world.
Yang said the government plans to add 25 million yuan in the next few years to a tourism fund in the future.
The tourism bureau has been training more tourism professionals and experienced tour guides to meet increasing market demand, Yang said.
"We are also focusing on developing new information technologies for the industry, including online services, such as online booking and online payments," he said.
"With all the resources and advantages we have, I am very confident about the future of Shaanxi's tourism industry," he added.
