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Macao launches tourism promotion campaign in HK

Xinhua | Updated: 2015-09-14 16:14

Mini "Parade through Macao, Latin City" was put on show and fabulous prizes were given out to the audience through interactive games.

Due to geographical proximity, Hong Kong has been the second largest tourist source market of Macao. Hong Kongers accounted for more than 20 percent of the total visitors of Macao. The tourist office of Macao SAR has cooperated with six travel agencies in Hong Kong to offer special travel packages with exclusive offers during the roadshow carnival, encouraging locals of Hong Kong to experience this fascinating city.

As visitor arrivals of the region saw a year-on-year decline of 3.5 percent in the first seven months, Macao has taken promotional measures to enhance tourist attractions by diversifying tourism products of synthesizer tourism, culture and tournament events, as well as travel packages with discount.

The Macao SAR government said it will deepen regional cooperation with Guangdong province and Hong Kong to introduce new multi-destination tour routes, and work with tourism industry to put forward strategies to accommodate markets changes.

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