Ancient shoe brand that 'fast-tracks promotion'

Updated: 2015-05-28 13:46

(chinadaily.com.cn)

A maker busy at work on a shoe. [Photo/CFP]

Currently, Neiliansheng is not only in fine fettle, but seems as sure-footed as ever in its mission, with a clear idea of when it needs to stick to its roots and when it needs to innovate.