Chen Qiaoru performs on stage. [Photo provided to China Daily]

"The rise in people's incomes was important. More people now appreciate traditional art forms like the Sichuan Opera," said Wei.

To promote Sichuan Opera, Chen, who is executive vice-president of the theatre, started giving performances in institutions of higher learning in 2004.

Chen and her colleagues performed at Peking University in 2008.

"All the 1,000-plus seats were occupied. After the performance, students avidly discussed the play with the performers," said Sun Puxie, a co-performer.

Chen and her colleagues perform at universities and colleges from March to June each year to make sure younger people have an understanding of the art form.

Contact the writer at huangzhilin@chinadaily.com.cn and maluyao@chinadaily.com.cn