Shanghai Husi Food's owner offers recipe for rebuilding its reputation

US-based OSI Group, owner of the Shanghai food company accused of selling expired meat, announced on Monday that it would invest 10 million yuan ($1.62 million) for a three-year food safety education campaign in China and establish an Asia Quality Control Center to regain market confidence.

Shanghai Husi Food, a food supplier for a number of global brands such as McDonald's, KFC, Pizza Hut and Starbucks, was accused by a television station last week of using expired meat as well as forging production dates to extend shelf time.

The case soon spread from the Chinese mainland to Hong Kong and Japan, and also provoked wide public anger.

David G. McDonald, president and chief operating officer of OSI Group, said the company is conducting an internal investigation, and that preliminary investigations have found issues that he said are absolutely inconsistent with internal product requirements and policies.

"We will fully cooperate with Shanghai FDA for the investigation," he said.

The group ceased operations of the Shanghai Husi plant for internal and external investigations, and extended their internal reviews to ensure that compliance met their global standards.

But the group didn't talk about compensation for consumers in China.

"We have put our focus on the investigation. We want to find out the reason behind the misconduct, and made by whom and for what motives," he said, adding that they will take swift and decisive action against those responsible.

The group also announced a number of changes in the organizational and management structure of OSI China. The operations in China will become a part of the OSI International umbrella, directly embedded into the corporate organization, rather than operating as a separate, decentralized entity. This new organization will be called OSI International China, according to David G. McDonald.

OSI International China will be managed by global management in accordance with global standards of quality management, which includes experienced individuals from around the world, he said.

"We know that we have let down our customers, the government, and the public of China," said Sheldon Lavin, chairman and chief executive officer of OSI Group, as he apologized at a news conference held in Shanghai on Monday.

"We understand that we need to rebuild and again earn respect, trust, reputation and forgiveness," he said.

The company reiterated its commitment in China and said it will set up an Asia Quality Control Center in Shanghai. The center will be staffed by a team of international and local teams, providing quality assurance for all OSI sites across the country and support for other Chinese food companies.

Meanwhile, it will launch a three-year food safety campaign in China with a 10 million yuan investment to boost staff training and promote awareness of food safety issues among the Chinese public.

wanghongyi@chinadaily.com.cn

(China Daily USA 07/29/2014 page1)