School of style

Updated: 2012-01-10 08:13

By Gan Tian (China Daily)

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School of style

Beijing Institute of Fashion Technology students studying modeling, at a class. [Photos by Zhang Wei / China Daily]

School of style

 

The growth of the Beijing Institute of Fashion Technology runs parallel to that of the country's fashion industry. Gan Tian reports.

The music stops, and someone angrily howls at 18-year-old Hu Naiyue, as she strikes a pose and flashes a smile on the runway. "You are showcasing an evening dress, so I need you to be elegant, but you're acting like a woman athlete!" Offstage, young designers are dashing from room to room, rulers and mannequins in tow, measuring, cutting and sewing.

While the scene could be from an episode of Next Top Super Model or Project Runway, it's actually a group of Beijing Institute of Fashion Technology (BIFT) students doing their homework.

BIFT ranks among China's most celebrated fashion colleges and is often hailed as the country's answer to Saint Martin's University or Parsons.

It has produced more than 50,000 graduates in the past three decades, many of whom have gone on to become pillars of the country's fashion industry - designers, editors and critics.

Students strut about the campus as if it were a catwalk, clad in Gucci and Fendi outfits, or their own designs.

Deputy dean of BIFT's school of fashion art and engineering department Wang Qi says: "The history of the institute is the history of China's fashion industry."

Fashion didn't really exist as a concept when the institute was founded in 1959. At that time, nearly everyone wore blue and gray Mao suits.

The school was then called the Beijing Textile Engineering Institute and was affiliated with the Ministry of Textiles. It mostly provided courses about textile technologies - but not about style.

BIFT began offering fashion courses in 1987 and assumed its current name a year later.

That was when the country's fashion industry was born.

Zheng Rong was one of the 27 students enrolled in 1987.

Zheng recalls there weren't enough teachers specialized in design at first. Most instructors were experts in textile technologies from such educational institutions as the Suzhou Institute of Silk Textile Technology (now Soochow University), Zhejiang Silk Industrial College (now Zhejiang Sci-Tech University) and Tianjin Textile Technology College (now Tianjin Polytechnic University).

"But we could see some local fashion companies were starting up at that time, and society was beginning to pay attention to fashion," Zheng recalls.

Fashion began to take off in the early 1990s - not only in terms of design but also in terms of modeling, publishing and branding.

Zhao Danhui was one of the first BIFT students to major in modeling. The major was introduced in 1993, and Zhao enrolled in 1995, learning how to stroll on the catwalk, dance to ballet and master cosmetics.

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