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Cartoons: closely integrated with other industries

After years of development, China's cartoon industry has formed a complete industry chain. Nowadays, the cartoon industry cooperates closely with new media - the output value of cartoons for mobiles has seen rapid growth. According to analysts, in 2014 links between cartoons and other industries will be even tighter. Many cartoon video games will be produced, and fiction and drama based on cartoons will be new bright spots.

According to Li Jianping, dean of the Beijing Film Academy Animation Institute, the development of the cartoon industry should be diversified, and not confined to existing structures. The key is to enhance quality and deliver positive synergies.