Giada adds layers of class

Models present Giada's 2017 fall/winter collection at Milan Fashion Week late last month. The collection continues the label's minimalist vibe, combining sophisticated draping with upscale materials. [Photo provided to China Daily]

The iconic Giada bag is reinterpreted in suede for a more feminine look, and mini clutches almost double as porcelain sculptures.

"In an era where everything is very embellished, our simplicity is a return to the reality of the beauty of the clothing," says creative director Gabriele Colangelo backstage before the show.

For the last few seasons, he has drawn inspiration from Danish painter Anne Tholstrup, British artist Katia Borges and American artist Barnett Newman.

His artistic vision, coupled with Giada's luxury soul, has elevated the brand from an emerging designer label to a constant fixture in major fashion publications like the Italian Vogue.

Jessica Michault, editor-at-large for Odda magazine, a bi-annual international fashion and lifestyle magazine, called Giada the Italian equivalent of Hermes on her Instagram after seeing the show.

In reality, Giada's Milan boutique sits just across from the French Maison on Via Montenapoleone in the city's central luxury shopping district.

Giada was founded in Milan in 2001 by Italian designer Rosanna Daolio. It is now owned by Chinese luxury brand management company Redstone Haute Couture, which introduced brands like Valentino, Ferragamo and Yves Saint Laurent to China.

Giada's design and production remain in Milan, while the China team looks after retail and marketing.

The brand now has about 60 stores in China, and is looking to open in New York, London and Paris.