Fashion reaction: 'See now, buy now'

A creation by Pollyanna Keong.

Han showed a collection inspired by the late Mexican artist Frida Kahlo, featuring structured coats with bright colors.

"This collection is about the confidence and independence of women. A modern woman has to stick to her true self and has her own attitude," says Han.

The shows were also live broadcast via various platforms.

Technology is transforming the fashion industry with new scenarios, says Ding Xia, director of the apparel division of JD.com.

The platform has been supporting local talents since 2015, and it will continue to introduce more exclusive collections for its customers, who are increasingly looking for uniqueness, says Ding.

Zhang Qinghui, chairman of the China Fashion Association, says: "The collaboration will help original designers to have more business opportunities and is essential to the development of local brands."