Tale of a timeless classic

[Photo/China Daily]

 

With designer Jonathan Saunders at the creative helm, the brand is now looking to a new era, she says.

"He is really leading the brand. He has reimagined the wrap dress in a way that is modern and fresh, but also true to its original spirit. So that has been fun to watch," Von Furstenberg says.

"The goal is that Jonathan will continue to build on the emotional connection that the brand has always had with women.

"I have every confidence in Jonathan to lead the brand as I focus more on philanthropy and mentorship in China and beyond.

"The brand has always been and will continue to be about giving women what they need, to be the women they want to be."

Von Furstenberg is also president of the Council of Fashion Designers of America, a not-for-profit trade association of American designers, supporting talent in the industry.

Asked about her advice to young designers in China, she says the most important thing is to know who you are and to go for it.

"That is the only thing that can make you totally original. Fashion is so global now that if you can do that you will find your audience and find your place."