New Nike kits for China soccer team are improvised
Updated: 2015-01-06 11:26
(chinadaily.com.cn)
|
||||||||
A combination of photos show China national soccer team's new home kit, left, and away kit, right, supplied by Nike. CCTV 5 posted the photos on Sina Weibo. [Photo/weibo.com] |
US sports gear giant Nike was caught off guard as the new sponsor of China's national soccer team and had to improvise kits and other equipment less than a week before the highly-anticipated Asian Cup campaign.
Nike struck a deal worth $16 million (100 million yuan) a year to be the team's gear supplier until 2026 after China Football Association ended its more than 30-year-old partnership with Adidas, Nike's biggest global competitor, at the end of 2014.
Nike was allowed to provide the new home shirts China will wear at the 2015 Asian Cup, featuring the traditional red color and white polo collar, while the away shirts will see a striking red vertical stripe running down and a red armband, according to Tencent Sports.
The design, though based on the golden fashion mantra "less is more", still drew criticism as some thought it was incomplete without the dragon element, the traditional Chinese totem.
Others supported Nike, arguing that the Asian Cup demand came at a short notice for Nike as usually companies get a year to start preparations for tailor-made kits for their clients.
China will kick off its Asian Cup competition with a Group B game against Saudi Arabia on Jan 10.
Chinese soccer fans, many of whom have been disheartened by the team's poor performance in past years, still pin their hopes on its better form in warm-ups and its new French coach Alain Perrin, who also sees the Asian Cup as a testing ground of his capabilities.
The men's team has often lit the fuse of public fury for their lack of spirit and energy following some fiascos, including the humiliating 5-1 defeat to a half-string Thailand team in a 2013 friendly.
- The big screen
- New Year calligraphy contest gathers thousands in Tokyo
- Harbin gets ready for ice and snow festival
- Shanghai, Nanjing heat up just before predicted cold
- Police frontier force conducts military exercise
- Carpenter creates e-vehicle with wood in Shenyang
- Thousands gather in NYC for funeral for slain police officer
- Scars of honour
Most Viewed
Editor's Picks
How does anti-graft watchdog handle petitions? |
2014 top news events in China |
Yearender: Ten most talked-about sport stars in 2014 |
Top 10 policy changes of China in 2014 |
Yearender: What happened around the globe in 2014 |
China's newsmakers of the Year |
Today's Top News
Shaolin school aims to lift lot of instructors
Forum set to elevate China ties in LatAm
Chinese SUV to debut at Detroit show
Fengshui in Seattle: City's real estate draws Chinese
What's in store for the stock market in 2015?
New York mourns Wenjian Liu
Alleged serial killer stands trial in North China
College uses Shanghai stampede to justify its policies
US Weekly
Geared to go |
The place to be |