Tourism is expected to enhance employment and incomes. The regional government believes employment is integral to stability.

The labor-intensive sector, which has a low market-entry threshold, is generating many jobs for locals, the region's tourism bureau says.

Xinjiang's 1,180 home inns provide about 12,000 jobs for farmers and herdsmen, the government reports.

It seems recent events in the autonomous region have shown, yes, terrorism can diminish tourism.

But tourism can diminish terrorism.

The industry brings jobs that bring economic stability that, in turn, brings more tourism.

The complete circuit－positively charged－helps short out extremism.

In Xinjiang, tourism's current electromagnetism is flowing toward the positive rather than the negative.

Fun is overcoming fear.

Mao Weihua and Xu Lin contributed to the story.

About this series

China Daily explore Road destinations in 2015.