Disney's Shanghai park poised to lure millions
Updated: 2016-06-16 03:15
By WANG ZHUOQIONG and SHI JING in Shanghai(China Daily)
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A cast of colorful characters takes part in a parade at the Shanghai Disney Resort on Wednesday, a day ahead of its grand opening. Gao Erqiang / China Daily |
The influx will result in annual sales revenue of 40 billion yuan ($6.06 billion), the analysts from Changjiang Securities wrote in a report.
Bob Iger, CEO of the Walt Disney Co |
Walt Disney Co Chief Executive Officer Bob Iger said on Wednesday that Disney's first theme park on the Chinese mainland and the sixth worldwide is designed to be "authentically Disney" but also "distinctly Chinese".
Iger said it is important that the Shanghai park offers "authentic Disney" but ensures that this is done in a way that respects the local culture and creates a sense of ownership in terms of language, food and entertainment.
He cited the example of Chinese acrobats performing in the Disney musical Tarzan: Call of the Jungle and the first Chinese production of the Broadway musical The Lion King, which premiered at the Walt Disney Grand Theatre at the new park on Tuesday night.
Iger said the new park has enormous potential, as it had received more than 600,000 visitors during a month's trial period ahead of Thursday's grand opening.
"We have plenty of space to expand and we will do that sooner rather than later," Iger said.
The 7 square kilometers that the resort occupies has allowed it to invest in more attractions, including additional facilities.
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