Pursuit of happiness

Young Chinese pianist Li Yundi has been invited to be the image ambassador for this year's singing contest "Happy Boys". The new season is an all-male affair, with contestants vying for the title of "Happy Boy", the counterpart to the all-female version "Super Girls", a runaway hit over the last three years. The vice president of Hunan TV, Liang Ruiping, explained they selected Li for his sunny, healthy image and the outstanding achievements he has made in the music field. Since the pianist spends most of his time performing abroad, he can only star in a TV promo for "Happy Boys" and cannot attend other promotional activities.

(China Daily 04/04/2007 page3)