Colleges team up to offer digital strategy

Participants at Global Branding in the Digital Era, a program presented jointly by Cheung Kong Graduate School of Business (CKGSB), the Yale School of Management, with WPP, pose for a group photo with faculty members. The one-week intensive training program between Oct 17-21 has brought together marketing executives and other C-suite executives mainly from China and the US to focus on the theories and tools of digital branding available in today's digital age. Faculty members include Professor Ravi Dhar (sixth from right, second row), director of the Center for Customer Insights at Yale University; Professor Baohong Sun (sixth from right, first row), dean of Global Programs, CKGSB; David Roth (seventh from right, second row), CEO of The Store, the WPP Global Retail Practice for Europe, the Middle East, Africa and Asia; Doreen Wang (second from right, first row), global head of BrandZ; Millward Brown; Mary Wadsworth Darby (sixth from left, first row), chief representative, CKGSB Americas; and other established professors and industry leaders. Participants represent industries from finance and investment, heath care, real estate, fashion, advertising & marketing, as well as media and publishing. Photo Provided To China Daily