European countries compete for Chinese travelers

Photo Povided to China Daily

Easy application

Chinese can apply at the embassy or any of the French consulates in China, rather than having to apply at the city of their household registration. While helping Chinese to deal with their primary concern for overseas trips - visa applications - countries are also organizing colourful tourism events and promotion plans to attract more Chinese visitors.

For example, VisitBritain, the UK's national tourism agency, recently launched the Great Naming Campaign - Great Chinese Names for Great Britain.

This invites Chinese to use their creativity and innovation to think of Chinese names for the 101 suggested points of interest and submit the names on the campaign microsite. These places are being released over nine weeks with nine categories such as food, movies and luxury shopping. All the new Chinese names are likely to be unveiled in March 2015.