Monica Bauer , a spokeswoman for PepsiCo International , said that the program, which includes a video game that teaches healthy eating habits, didn't include any advertising.
"We understand there is an obesity problem," she said. "We're trying to be part of the solution."
The health consequences of obesity include increased rates of diabetes, high blood pressure and heart disease. The Mexican Diabetes Federation estimates that 6.5 million to 10 million Mexicans have diabetes.
More than 70,000 Mexicans die each year from diabetes-related conditions, Cordova said. He said that the diabetes burden was draining Mexico's already strained health services and that if trends continued, the country's health-care system would be bankrupt within a decade.
"If we don't stop this, we're going to run out of money to treat the sick," Cordova said.
