Global Biz
Indian wind turbine giant to invest more in China
(Xinhua)
Updated: 2011-04-18 16:29
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BEIJING - Suzlon, the world's fourth largest wind turbine maker, has determined to stay and increase investment in the Chinese market, according to a statement published Monday in the Economic Information Daily newspaper in Beijing.
"China, the largest and fastest growing wind power market in the world, has always been a crucial link in our global portfolio. No matter what the consideration, we will not withdraw from this strategically important market," the statement said.
"More than that, we will intensify investment in China in the future. In the course of exploring the Chinese market, we will cultivate our facilities in China as an important base for global export and R&D," said the statement.
According to the China Wind Energy Association (CWEA), Suzlon was the 15largest provider of wind turbines in the country in 2010. However, in 2009, Suzlon was the 9th largest.
In recent years, the Chinese wind turbine manufacturing sector has seen intense competition. More wind turbine manufacturers have taken root in China, and prices for their wind turbines have dropped dramatically from 6,200 yuan (about $939) per kilowatt in 2008 to 3,700 yuan (about $560) per kilowatt in early 2011.
This has left little room for turbine manufacturers to lower production costs, industry experts say. Upgrading the technologies currently being used might be a solution, but it will be hard to realize in the short term, according to experts in the sector.
Intensified competition and higher demands for quality and quantity will lead to a reshuffling of the Chinese wind turbine manufacturing industry, leaving only a small number of companies with sufficient capital and technological strength, industry experts say.
He Yaozu, CEO of Suzlon Energy (Tianjin) Limited, said "If we want to maintain our position as a leading wind turbine maker in the world, we must take root in China, a market which accounts for one half of the world's total share." By the end of 2010, Suzlon's wind turbines accounted for 1.8 percent of the Chinese market in terms of cumulative installed capacity. However, their market share is less than one tenth of that of Sinovel, China's largest wind turbine manufacturer.
The smaller market share is partly attributed to Suzlon's slow response to changing Chinese market demands, which favor larger turbines with variable-frequency and direct-drive technologies. Suzlon has instead focused on producing smaller constant-speed turbines.
"On the whole, I am confident of our future performance in China," said He.
He said his company will localize its supply chain in order to lower production costs, and supply more value-added services to clients, such as helping Chinese wind farm operators "go global" by utilizing Suzlon's overseas business and marketing networks.
"Chinese wind power companies are weak overseas. We may help (Chinese wind farm operators) 'cross the river.' They may hold all the stakes in the overseas wind farms, or set up joint ventures with us in constructing overseas wind farms. We may withdraw after the wind farms operate for three to four years," said He.
He said that in return, Chinese wind farm operators will be expected to buy more Suzlon turbines.
Suzlon's grasp on China's market might be small, but in other countries, it has the upper hand. Suzlon is a leading wind turbine supplier in Australia, South Africa, Brazil, India and the United States.
The only international player in the Chinese market until 2007, Suzlon Energy (Tianjin) Limited's facility manufactures a wide variety of wind turbine components, including rotor blades, control systems and generators.
At present, the Chinese market accounts for approximately 10 percent of Suzlon's total business. Previously, the company expected China to account for one third of its business before 2015.
Shi Pengfei, vice president of CWEA, said "It seems that foreign companies have no intention to abandon the Chinese market. They are looking for new approaches to expand their business in China. Setting up joint ventures is a new way. Siemens and Shanghai Electric, and GE and Harbin Electric are good examples in this regard."
Shi said "Foreign wind turbine makers need to demonstrate their competitiveness and make good use of Chinese manufacturing advantages to lower their production costs. Joint ventures are a feasible choice."
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