Editor's note: The president of Wizard, Carlos Wizard Martins, speaks about how his company has improved international business communications and how he personally will be helping language learning in China.

A: What is WeSpeak.cn?

Q: It's a worldwide, language community where users can access free English lessons, interact with native English speakers, and practice their language skills with other students. What is important is to look beyond the classroom and to make learning accessible and fun. Around the globe, students are increasingly turning to the Internet for education, as well as entertainment, and China is certainly one of those places. That's why we launched this web portal - WeSpeak.cn - that is specifically geared to Chinese students.

Wizard has always been ahead of the competition in teaching methods and now we're applying this same forward-thinking mentality to the web.

A: Is WeSpeak.cn a substitute or a complement to Wizard's teaching program?

Q: To students already enrolled in Wizard's programs, it offers additional content, which complements their lessons. However, for the large majority of people who don't have access to traditional schooling, this is a convenient choice, allowing them to enjoy language training in the comfort of their home, and at a much lower cost. In a vast country like China, this option might be the only one for many people. WeSpeak.cn allows us to reach the Chinese people with greater penetration, efficiency, and speed.

A: Is WeSpeak.cn free?

Q: The website offers a range of content that's free to users and also has specialized services that can be purchased directly. The portal is designed to meet the student's individual needs. If a client has some very specific needs, we can provide a tailor-made course exactly suited to him or her.

A: Where is WeSpeak.cn's headquarters?

Q: The educational staff are located at our headquarters in Tianjin, but we have a team of native English-speakers as tutors, available all over the world.

A: What are the business relations like between Brazil and China, in your opinion?

Q: I had the opportunity of accompanying Brazil's President Dilma Rousseff in her recent visit to China. I believe that Brazil and China, as two of the top emerging countries, have great potential as business partners.

In 2009, we received the head of the Heping district at our HQ in Brazil, with three staff members, one of them from the Secretary of Education. They spent a whole day getting to know Wizard and understanding how we work. For them to come all the way to Brazil, from China, and spend an entire day with Wizard made us see that they were more than just curious about our company and our methodology.

For more information, please visit: www.wizardchina.com

Tel: 8622-58661551

(China Daily 09/13/2011 page36)