Jianbing, a Chinese crepe, attracts New Yorkers

Brian Goldberg makes Jianbing at the kiosk of Mr. Bing in UrbanSpace food court in New York, the United States, April 17, 2017. [Photo/Xinhua]

As a student, though he didn't have enough funds to proceed. It was until five years ago that he made the first step in Hong Kong. To open the Hong Kong shop, Goldberg spent many weekends flying back and forth from Beijing, Tianjin, and Shandong Province, the origins of Chinese Jianbing. After tasting tons, he fixated on one kiosk in Beijing, Xiaoyan Jianbing, whose chef offered to teach him and his Hong Kong employees the recipe.

In Hong Kong, Mr. Bing was a blast, but Goldberg always thought of going back home. Two years ago, he moved back to New York and put himself into his Jianbing shop, opening pop-ups across New York to see how customers like it.