Traditional culture comes alive, again

"It is a breath of fresh air for China's variety show biz," is one of the widespread online comments for the TV show, Letters Alive.

After achieving huge success in the past two seasons, the mega-hit show will return with more surprises. The show is to premiere on China's major video platform, v.qq.com on Dec 25, and will be aired on Heilongjiang Satellite TV on Saturdays.

The semi-theatrical show draws inspiration from the UK televised show, Letters Live, that is based on Shaun Usher's bestselling anthologies, Letters of Note.

Letters penned by celebrities ages ago, or modern ordinary people, are chosen and then reinterpreted by today's stars, striking a chord with audiences by presenting human stories.