xi's moments
Home | Film & TV

Shanghai film festival releases new-style poster

By Zhang Kun in Shanghai | chinadaily.com.cn | Updated: 2019-03-19 14:33

The official poster for the 22nd Shanghai International Film Festival borrows the idea from the 1960s Chinese film Havoc in Heaven. [Photo provided to chinadaily.cm.cn]

The organizer of the 22nd Shanghai International Film Festival on March 18 released an official poster that drew inspiration from a Monkey King-themed film Havoc in Heaven.

Famous poster designer Huang Hai was commissioned to create the artwork with the theme "Creative Heroes Behind the Scenes". Shanghai Animation Film Studios, the producer of Havoc in Heaven, authorized the use of the image.

"I feel that Havoc in Heaven is the utmost representation of the aesthetics of the Chinese cinema, and the brainchild of the older generation of Chinese filmmakers," Huang said. "It is a work that does not distinguish the front stage from the back stage, but pulls the two together for collective wisdom and dedication."

According to Huang, the color of the poster is similar to the one used for the original film, while the waterfall curtain that is depicted pays tribute to a classic scene from the film and also symbolizes the inauguration of the film festival.

1 2 Next   >>|
Global Edition
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349