'Avengers: Endgame' blockbuster smashes more IMAX records

Marvel Studios’ Avengers: Endgame, which is the second Hollywood film to be shot entirely with IMAX cameras, has become IMAX China’s highest-grossing title of all time.

According to an announcement by IMAX China Holding Inc, the blockbuster grossed approximately 496 million yuan ($73.7 million) within just 12 days. Meanwhile, the movie’s screenings at the 612 IMAX theaters on the Chinese mainland contributed approximately 145 million yuan in box office takings during the recent Labor Day holiday.

The film has already broken several other IMAX China records, including those related to best midnight, opening day, three-day opening and biggest opening week.

“Avengers: Endgame continues to surpass our expectations at every turn during its historic IMAX run in China,” said Megan Colligan, the president of IMAX Entertainment. “We would like to send an enormous congratulation to the China teams of Disney and Marvel Studios, as well as our appreciation to IMAX and Marvel fans across the country for being a part of this phenomenon.

“Following one of our best box office quarters ever and these record-breaking Avengers results, 2019 is off to an incredible start as audiences seek out IMAX for an unmatched experience that no one else can deliver,” Colligan added.