WF CENTRAL to launch premium brands

WF CENTRAL, Hongkong Land's leading premium lifestyle retail center in China, will introduce more premium brands or boutique brands, to better meet customers' demand, according to the company's top management.

"Based on our customers' preference, we will introduce premium brands' first flag shop in the country or even in Asia," said Shirley Lam, general manager, China Commercial Property of Hongkong Land, adding Dior's new concept store in Asia will open in WF CENTRAL soon.

According to Lam, Hongkong Land wants to make WF CENTRAL a premium lifestyle retail center rather than a mere high-end retail shopping mall Therefore, WF CENTRAL pays much more attention to details and services, aiming to provide a fashionable lifestyle for customers from different perspective.

"In that way, we don't feel too much impact from the e-commerce as the lifestyle experience cannot be replaced by online consumption," said Lam. "Meanwhile, we are also committed to combine the online and offline consumption."

The opening of Mandarin Oriental Wangfujing in Beijing gave the final touch on WF CENTRAL, making it a commercial complex covering lifestyle retail, entertainment and relaxation.

Wang Jiaqi contributed to this story