Anta Sports Products' net profits jump 30%
By WANG ZHUOQIONG | chinadaily.com.cn | Updated: 2020-03-24 20:32
Fila has incubated two sub-brands that achieved retail sales value of over 1 billion yuan each: Fila Kids, targeting children of 3-15 years old, reached a retail sales value of over 2 billion yuan, and Fila Fusion, a designer fashion brand targeting the Generation Z, reached a retail sales value of over 1 billion yuan.
Descente is positioned to be a high-end professional sports brand. The brand joined the group at the end of 2016 and after a two-year incubation, its retail sales value increased by 75 percent.
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