xi's moments
Home | Technology

China Mobile looks to Gen Z with 5G, AI services

By Ma Si | chinadaily.com.cn | Updated: 2020-07-21 15:04

A poster of Chinese pop idol Zhang Yixing, partner with M-zone's 5G services. [Photo provided to chinadaily.com.cn]

China Mobile is stepping up efforts to promote its 5G and artificial intelligence services by targeting "Generation Z" consumers.

M-zone, a popular brand under China Mobile, has teamed up with pop idol Zhang Yixing to popularize new services, including co-branded Xback smartphone phone SIM cards, virtual photo-taking services supported by augmented reality and virtual reality technologies, as well as AI-enabled avatar services.

Zhang has also become a partner with M-zone's 5G services and a promoter of its AI services.

M-zone's Xback SIM cards are part of the company's broader efforts to better commercialize 5G technologies to create new value. Given Chinese pop idols' growing appeal to tech-savvy, young subscribers, China Mobile hopes pop idols can help boost the popularity of its 5G services.

M-zone has also worked with Migu, a digital content subsidiary of China Mobile, to build a social networking platform Migu Quanquan for Generation Z consumers. On the platform, consumers can create virtual 3D images of themselves and their movements in real time with the support of China Mobile's AI and 5G technologies.

Global Edition
BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349