New digital platform IP SHANGHAI launched

As part of efforts to enhance its soft power, Shanghai on Monday launched IP SHANGHAI, an online platform for sharing resources related to the city.

Available in Chinese and English, the platform allows people from around the world to share pictures, videos, articles, designs and activities related to the city through its website and social media accounts.

IP SHANGHAI presently has a collection of about 300,000 pictures, 30,000 videos, and 100 H5 creations. Around 6,700 photographers and designers have also joined the platform.