Latest e-campaign takes aim at online distortion

A national campaign against people posting fake online opinions and attracting followers by posing as accounts authorized to post information began recently, China's top internet regulator said on Thursday.

The two-month campaign aims to clean up the online environment and protect internet users as well as maintain market order and fairness, according to the Cyberspace Administration of China.

Online accounts that post false feedback or that fake sales on livestreaming or online e-commerce platforms are the campaign's main targets, it said, adding that the use of paid supporters to post fake online reviews on app stores, mini programs or forums also needs to be combated.

Another major target under review are sites that refuse to allow netizens to share "dislikes" or negative reviews of movies, songs, literature, products, food or scenic spots.

The campaign also focuses on people who intentionally instigate controversy by riding hot social issues or celebrities, and internet platform operators or website employees who receive money from helping businesses or individuals delete negative reviews.

Additionally, those who offer services to attract more online views or who hire paid supporters in the name of providing them with online spare-time jobs will also be targeted.