Rural scenery gives band a taste of the country

According to Wang Shengzhi, director of the TV show, besides Fujian province, the creative team also visited villages of other places across China, such as Lianping county in Guangdong province, Jianshui county in Yunnan province and Jingyuan county in Gansu province. Chinese bands, including Jiulian Zhenren and Wu Tiao Ren, are featured in the show.

"These places may not be very popular among tourists but they are beautiful and deserve to be discovered," says Wang.

The director says the TV show was inspired by his other shows, such as Breakfast of China, which brought viewers to travel across the country to taste as many as 30 types of popular breakfasts.

"I met many interesting people when I shot other shows. They have a very different lifestyle from people living in bigger cities and I want to introduce them to the audiences," says the director.

"It feels like an escape from the fast-paced city life by watching the show, especially when we cannot travel due to the coronavirus pandemic," says Zhu Lexian, head of A4 Studio, content production department of Tencent Online Video, who supervised the TV show, China is So Beautiful. "Like the name of the show suggests, there are many beautiful places and beautiful people in China."