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Sinobo inked deal with China Mobile to better tap into metaverse

By Ma Si | chinadaily.com.cn | Updated: 2022-09-23 20:16

The digital avatar of Beijing Guo'an Football Club. [Photo provided to chinadaily.com.cn]

Sinobo Group, a Chinese conglomerate whose business spans sports, entertainment, commerce and technology, has inked a strategic partnership with China Mobile's research institute and its Beijing branch as part of its broader push to explore the application of cutting-edge digital technology to support real economy.

Under the partnership, the three parties will give full play to their respective advantages and carry out in-depth cooperation in the fields of metaverse, innovation of 5G plus industrial park, digital infrastructure, basic communication, emergency response and other areas.

The cooperation in metaverse includes the Gongti Metaverse, or GTVerse platform, which is partly designed to target the passenger flow in the area around Gongti, or Beijing Workers' Stadium, and the fans of Beijing Guo'an Football Club. It will allow fans to have an immersive, 360-degree watching experience of the soccer games, concerts and e-sports competitions even if they are not present at the Beijing Workers' Stadium.

By leveraging technologies such as 5G private network, cloud, big data, virtual reality and augmented reality, the platform is constructed and operated by Sinobo, which owns Beijing Guo'an Football Club, and its ecological partners, such as industrial institutions and partners.

Ge Qi, vice-president of Sinobo Group and founder of GTVerse, expressed hope that the cooperation would yield fruitful results as soon as possible, and build the GTVerse into a model metaverse project in Beijing.

Meanwhile, 15 organizations including GTVerse, and China Mobile's research institute, also initiated a mobile metaverse initiative, or MMI, which is aimed to promote the development of the next-generation internet.

The 15 founding members of MMI said the most important infrastructure of connectivity for the metaverse is mobile networks, and the most basic carrier of the metaverse are various forms of mobile devices, such as smartphones.

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