NFTs spark collaborations in art world

VIVE Arts is currently teamed up with London-based Icelandic artist Kristjana S Williams, an artist who creates multidimensional, multi-layered collages, depicting surreal, magical worlds, on her first NFT project Head in the Clouds.

"To generate the unique NFT editions, she has used a set of random selection-based rules to add a layer of color and animation to her artworks, in a way that is very much a continuation of her creative process, making her ideas a reality," Yeh explained.

She added that art reflects society and "as the boundaries between the physical and digital world become increasingly blurred, we are seeing more artists, like those included in our Metaverse Avatar project, creating work that explores the social, cultural, and personal impact of digital technologies".

Yeh said there has been a rise in art and technology collaborations across blockchain projects, along with a growth in public interest and demand.

She believes more collaborations will be created with "a strong focus on accessibility, creating fun, interactive art, and culture experiences" that will bring art to more people.

"We like to build ongoing relationships with artists ... enabling them to evolve their projects into new iterations and formats, and we will also be collaborating with new artists, some of whom are already pioneers in digital art and others that are experimenting with digital mediums for the first time," Yeh said.