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Merz Aesthetics introduces new brand to China

By YUAN SHENGGAO | China Daily | Updated: 2023-11-20 09:52

Lawrence Siow, president of Merz Aesthetics, Asia-Pacific [Photo provided to China Daily]

Merz Aesthetics aims to empower individuals to achieve their true and confident selves with the beauty beyond appearances. According to Siow, what sets the brand apart from its competitors is the commitment to a common goal to help people look better, feel better and live better.

"We are in the business of delivering confidence. We want to move people away from the social expectations of what beauty is and redefine it," he explains.

The company conducted street interviews with individuals from different regions and occupations with the theme "Hi CITY BEAUTY", where they expressed their shared desire for beauty that originates from within. From the Confidence To Be Research conducted by Merz Aesthetics Asia-Pacific in 2022, it found out that consumers on the Chinese mainland hold a great deal of importance on physical appearance.

Consumers recognize that physical appearance is multi-faceted, which usually comes with focusing on both inner and outer beauty. Looking confident, healthy and natural is more strongly associated with physical beauty than looking attractive or looking young.

As healthcare professionals in aesthetic medicine, they stressed the importance of understanding the true motives and intentions of individuals seeking beauty and adjusting their expectations accordingly.

The goal is to address their appearance anxieties and present their most authentic selves, embracing a confident life. Merz Aesthetics advocates for people to achieve their confidence and true selves.

At the end of the event, Benny Li, general manager of Merz Aesthetics China, expressed his expectations and wishes for the brand. He mentioned that, as an international leader in aesthetic medicine, Merz Aesthetics is driven by innovation, with strong support for customers and clinically proven products including hyaluronic acid dermal filler brand BELOTERO. He looks forward to BELOTERO VOLUME offering safe outcomes and natural beauty through its innovative technology.

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