Green dairy reaps sustainable success

"As the number of followers on social platforms like Douyin and Kuaishou continues to soar, our green farm has seen over 20,000 visitors during the just passed Spring Festival holiday," said Liu Jianwei, deputy general manager of Shengsheng Dairy, adding that he has huge confidence in the company's production prospects for the first quarter. 

The dairy farm, known for its eco-friendly practices, has become a hotspot for social media enthusiasts and has attracted a large number of visitors and influencers who boost their income through livestreaming sharing.

"Our green circular development model relies heavily on reliable power supply. With all the support from a local power supplier, we get to be assured," Liu said, emphasizing the crucial role of stable electricity support.

Through a green cycle model involving the use of manure for fertilization and grass planting for feed cultivation, the company has tackled issues related to cow dung and straw-burning pollution. Just from crop straw utilization alone, the farm generates nearly 6 million yuan in revenue each year, he said.

As a key enterprise in Luoyang, Henan province, the company boasts a daily processing capacity of up to 350 metric tons of dairy products.

"Compared to traditional feeding methods, our capacity has doubled, ensuring both production efficiency and the freshness of milk products. In 2023 alone, we processed over 7,800 tons of dairy products," Liu said.

Currently, the dairy company operates with four transformers totaling 2,190 kilovolt-amperes, strategically distributed across the breeding and milking areas.

In response to the dairy's operational needs, Henan Mengjin Pingle Power Supply Co has proactively provided technical support, optimized power supply plans, and conducted targeted fault repairs.

"The supporting moves have helped prevent power outages that could disrupt production, assisting the company in meeting production targets and promoting the robust development of the dairy industry," Liu said.

lijiaying@chinadaily.com.cn