Cartoon cat conquers the book world

This inspired the original image of Wu Huang, which went viral on the micro blog platform Sina Weibo.

Netizens named the cat based on its attitude.

Liang later moved to Beijing. He started his own company in April 2016.

Now, with 26 employees, one pug and three cats, Liang creates the Just Like series and a growing number of branded products, such as cushions, notebooks and phone cases in cooperation with other brands.

"I'm not afraid that people will eventually tire of Wu Huang and Ba Zhahei," he says.

"They're animal images. But their thoughts and remarks come from my observations of society. We've grown up together. And I want to make Wu Huang and Ba Zhahei China's most iconic animal images."