Sichuan sets box office record during Spring Festival holiday

"I remembered there was a family of 10 watching a movie together," said Wang.

Box office sales in Sichuan totaled more than 312 million yuan during the holiday, up 68.6 percent year on year, according to the Press, Publication, Radio, Film and Television bureau of Sichuan.

Domestic film Monster Hunt 2 and Detective Chinatown 2 led the province's film market by the end of the holiday, earning more than 100 million yuan each, while third place went to the anti-terrorism action film Operation Red Sea, which earned about 66 million yuan.

Nationwide, China's box office sales totaled more than 5.72 billion yuan during the holiday, breaking the previous sales record for the period.

The figure also represented growth of 66.94 percent over the same period last year, according to the State Administration of Press, Publication, Radio, Film and Television of China.

"Chinese movies during this year's Spring Festival had a better online reputation than those in previous years. Good film quality and enthusiasm from consumers generated better box office receipts this year," said Xiang Huaquan, president of the Sichuan Emei Film Group, one of the producers of the action movie Operation Red Sea.