'Belt and Road' boosts Chinese cultural industry

Better understanding of Chinese tea culture

Interviewee: Ma Yinji, Manager of of Foreign Trade Department, Anhui Keemun Black Tea Development Co., Ltd.

“As a modern enterprise integrating tea research, planting, production, sales and tea culture inheritance, Anhui Keemun Black Tea Development Co., Ltd has risen to be an exhibition site to show the culture of Keemun black tea, identified as a national intangible cultural heritage.”

“It goes without saying the bond between Chinese people and tea is close. As an integral part of Chinese tea, Keemun black tea has many stories, especially for foreigners. Therefore, the company has made up its mind not only to offer the taste of black tea, but tell the stories behind the tea.”

“The company’s products and services are provided to overseas consumers through close cooperation with business partners in over 10 countries and regions, such as the European Union, the United States, Canada, Japan, Russia, Uzbekistan, Georgia, Guinea and Togo.”

“In the future, the company is willing to conduct more business and cultural exchanges with counterparts from more countries and regions, thanks to the policy support of the initiative.”