Tech shines at 3rd Taobao Maker Festival

With holographic computing technology, customers can overlay synthetic content on the real world using the device. When customers look at the product with the device, product details with comments will be displayed immediately.

Mixed reality is really the combination of about 10 years of work to make computing more personal, and it is set to be the next generation of computing as it changes the way people shop, work, play and communicate with one another, said Yancey Smith, general manager of Commercialization and Partner ecosystem, Microsoft Mixed Reality and AI Perception.

"For us it was natural to…take mixed reality to the retail experience first with Taobao because not only is it the leading retailer in China, but it's the leading innovator for the world," he said.