The world's top 10 most valuable nation brands
chinadaily.com.cn | Updated: 2018-10-11 06:55
China has maintained its spot as the world's second-most valuable nation brand, with its worth rising 25 percent to $12.8 trillion, according to the latest Brand Finance Nation Brands report, second only to the United States, whose value is $25.9 trillion.
David Haigh, Brand Finance CEO, said the rising value of China's nation brand was a consequence of its global leadership, pro-business outlook and determination for the country to create brands rather than just products.
Germany, ranked third, is also the fastest-growing nation brand in the top 50 rankings. The country has seen its brand value jump 28 percent to $5.1 trillion over the past year.
Let's take a look at world's top 10 most valuable nation brands.
No 10 South Korea
Brand value 2018: $2 trillion
Brand value 2017: $1.85 trillion