'Eating hosts' providing a visual feast for viewers

Zhang Juan, a 22-year-old college student, said she enjoys this kind of video because eating broadcasts have simple plots. Moreover, because there are plenty of short eating videos, she can always find one to watch whenever she unlocks her phone.

She said she is an indoor girl, who spends most of time in the library.

"It costs too much money to hang out with classmates. During my leisure time, I don't like watching TV dramas because each episode takes too long and the plots are complicated and sensationalized.

"Whenever I have free time, I like to watch videos of people eating seafood, which relaxes my mind and gives me a chance to see how people live outside school. I feel my heart is empty after I lock my phone," she said.