Qingyang sachets stitch their place into cultural firmament
Based on her international travel experiences, Liu also creates sachets tailored for overseas consumers. She once incorporated the Western holiday Halloween with Qinqiang Opera, a popular style of music in Northwest China, especially in Shaanxi and Gansu provinces. People in the US loved the pumpkin-shaped sachets with Qinqiang Opera facial makeup. "The sachets represent the blending of Chinese and Western cultures."
In the era of social media, the traditional Qingyang sachet has already found new life on Taobao, China's biggest online shopping site, and short video platforms like Kuaishou and Douyin.
"Many young people really love the color and design of Qingyang sachet. They are curious about this heritage. Now everyone can appreciate its craftsmanship through video and livestreaming," Liu said.
