Violin 'variations' in the village

It's about how smart you could tune the instruments to keep up with the change

China Daily | Updated: 2020-07-18 09:00
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Liu Zunfei carefully plucks the violin panel with a small planer. [Photo by Qin Bin/For China Daily]

Due to the COVID-19 pandemic, sales of violins have stalled. On the premise of ensuring product quality, these violins factories aim at the "cakes" in the domestic market."Now there are more and more violin lessons in elementary and middle schools, and we are optimistic about the market prospects in the domestic market," says Liu Yundong, head of Beijing Pinggu East China Musical Instruments.

In terms of sales, the violin factory is advancing with the times, combining the current sales channels of live-streaming videos, through which customers watch the making and the material selection of the violin. Liu Zunfei, the luthier, also joins in live-streaming sales from times to times. The new sales model with the participation of professionals like him has brought in violin sales recovery.

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