Reality show lets foreigners see China's rural makeover

In a recent episode, participants traveled to Hunan province's Yizhang county, where e-commerce prevails as the major way for local people to sell agricultural products.

Lucien Pang, 31, a British-Chinese participant on the show, was also amazed by the wide application of e-commerce livestreaming in rural China. "The technology is such a cool way to bring about massive changes," says Pang.

He believes that e-commerce will help bridge the gap between urban and rural areas.